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2021-2022 Catalog 
    
    Jul 11, 2025  
2021-2022 Catalog [ARCHIVED CATALOG]

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COMM 286 - Advertising and Communication Strategies

(3)
SP. This course introduces students to the theory and application of advertising and develops their skills in strategic, creative communication. The course covers the history of advertising, the application of communication theory in the advertising process, the planning and creation of advertising messages for multiple media platforms, ethics, and the role of creativity in advertising.



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