MKTG 301 - Marketing

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FA, SP. A study of the principles and strategies for planning and controlling marketing programs, including the market research, product development, pricing, promotion, and distribution of ideas, goods, services, experiences, and values that attempts to satisfy individual and organizational needs and objectives. Includes real-world learning projects. For entry into this 300-level marketing course, students must have achieved at least a C in BUS 101, BUS 201, and ACCT 203. Prerequisite: ECON 221.