2020-2021 Catalog 
    Jul 25, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

Marketing: Analytics and Research Concentration, BA

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Marketing is a broad business discipline that includes advertising, branding, sales, digital media, product development, pricing, distribution, and market research all working together to create a comprehensive marketing strategy. Marketers seek to understand their customers in order to deliver goods and services in a way that brings them the most value. Learn how this can be done in ways that glorify God and promote human flourishing.

The BA in marketing is offered in three concentrations:

  • Analytics and Research: Learn research and data analytic techniques needed to understand consumers, culture and the business environment to enable the creation of marketing strategies.
  • Marketing Management : Learn how to develop strategies and implement marketing programs to create value for an organization and the consumers they serve.
  • Professional Selling : Learn the skills of relationship selling and caring for customers.

For entry into 300-level courses in the marketing major, students must achieve at least a C in BUS 101 BUS 201 , and ACCT 203 .

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