MKTG 602 - Digital Marketing

(3)

SP2. This class we will explore various aspects of digital marketing including website design, analytics, search engine optimization, paid search marketing, display advertising, email, and social media strategies. Students will gain a theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also equipping them with the practical skills they will need to perform vital daily functions. This class will include interaction with professionals in the field of digital marketing as well as opportunities to apply learning to real companies. Prerequisite(s): MGMT 531 or an approved undergraduate marketing course.