MKTG 601 - Marketing Strategy

(3)

SP1. This course introduces the strategic marketing management process to prepare students to be successful marketing managers by learning to craft and execute marketing strategies that contribute to organizational success. Students take a deeper dive into strategic areas of competitive market analysis, segmentation, branding, distribution channels, pricing, and integrated marketing communication. The course uses both a textbook and cases and focuses on applying concepts into practice. In addition, students are challenged to critically evaluate the above from a Christian perspective. Prerequisite(s): MGMT 531 or an approved undergraduate marketing course.