COMM 287 - Strategic Sports Communication

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FA. This course covers the fundamentals of sports communication theory, research, and practice, enabling students to communicate well in a variety of sports environments. The course covers organizational and leadership communication in sports, sports and mass media and social media, sports and public relations and crisis communication, and sports communication and society. The course also teaches ethical and legal issues in sports communication practice. The final project involves creating an effective media or social media presence for a sports team.