COMM 521 - Advanced Advertising

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This course explores advertising as an institution in society and as a communication process. Designed as a comprehensive view of the subject, the course includes such topics as advertising history, regulation, communication theory and practice, the role of advertising in the marketing mix, the organization of the advertising agency, marketing/advertising research, and the creative uses of various advertising media. Students will assess strategy and participate in the formulation of an advertising campaign. Students must enroll in COMM 501 to create the class multimedia campaign. Prerequisite(s): COMM 500 or equivalent (may be taken concurrently). Corequisite(s): COMM 501.