COMM 520 - Advanced Public Relations

(3)

This course introduces students to the strategic planning process, communication strategies, and message creation involved in public relations. Students will learn how to develop, implement and evaluate public relations campaigns by examining case studies and creating an actual campaign. This course also focuses on the use of social media and other new media channels, examining how they can be employed to better serve the organization’s communication and relationship building needs. Students must enroll in COMM 501 to create the class multimedia project. Prerequisite(s): COMM 500 or equivalent (may be taken concurrently). Corequisite(s): COMM 501.