MGMT 531 - Marketing Concepts

(3)

FA. The marketing management process (a.k.a corporate marketing or strategic marketing) is critical at all levels of the organization, regardless of the title applied to the activity. This course focuses on formulating and implementing marketing management strategies and tactics and relating marketing principles to consumer and business actions. The course also includes opportunities to develop a marketing strategy and select appropriate tactics to successfully implement the strategy and deliver value to the target market. Prerequisite: admission into the graduate business program.