2019-2020 Catalog 
    
    Sep 26, 2022  
2019-2020 Catalog [ARCHIVED CATALOG]

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KIN 320 - Sports Marketing and Public Relations

(3)
SP, alternate years. This course explores the breadth of the sports marketing industry and its consumer and communication realities. Students study market selection and how to plan, create, and assess sports marketing communication programs that include advertising, marketing, public relations, and new media. Prerequisites: KIN 218 or permission of instructor.



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