2019-2020 Catalog 
    
    Mar 28, 2024  
2019-2020 Catalog [ARCHIVED CATALOG]

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MKTG 302 - Consumer Behavior

(3)
FA, SP. An in-depth look at the processes involved when consumers purchase and use products, study of internal and external influences for purchase, and implications for marketing research and marketing strategy. Includes real-world learning research projects. Prerequisites: MKTG 301  and STAT 143  or equivalent.



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