ARTS 355 - Brand Design

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SP. The third of a three-part sequence (together with Arts 255 and Arts 305), this course focuses on effectively integrating concept, copy, and images. Adobe Illustrator, Photoshop, and inDesign are used to construct visual narratives that resonate with specific target audiences. The synchronization of design workflow is introduced to streamline professional relationships with real life clients. The course emphasizes both technical and conceptual skills. Prerequisite: ARTS 305. Materials fee