BUS 368 - Entrepreneurship

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FA. This course provides hands-on learning on how to launch a startup business through the rapid development and testing of ideas by gathering customer and marketplace feedback. Startups face uncertainty and high-levels of risk. Students learn how to reduce both uncertainty and risk by engaging actual customers in search of their pain points and unmet needs. Only by doing so can the entrepreneur develop a proper solution and establish a suitable business model. The class utilizes a lean startup approach that provides the steps needed to build a successful startup. Students may work on for-profit, non-profit, and/or social ventures. Prerequisite: At least junior standing.